Epson to increase presence in Lanka
Epson the world leader in digital imaging technology reiterated its
commitment to focus on the Sri Lankan market.
On the sidelines of enVision - a technology carnival showcasing the
latest in world-leading digital imaging solutions for home, office,
business and beyond a briefing was conducted on the latest developments,
products and plans that the company has for Sri Lanka.
Company officials said the focus would be on InkTank printers and on
projectors, for the home and for the office and also POS printers for
retail applications and garment printers for the textile industry.
The printer market worldwide is experiencing a paradigm shift which
is being driven by Epson and its innovative InkTank technology. This
shift is now beginning to take shape in Sri Lanka too, a company
For years, the consumer in Sri Lanka has been critical of the high
cost of cartridges and as a result there was a massive shift to third
party ink tanks, refills and compatibles. Epson addressed this issue and
tackled the consumers directly.
The launch of genuine InkTank printers by Epson (L series and M
series printers) has enabled customers buying printers to look into the
key aspect of lowest cost per page and the lowest total cost of
ownership extremely favourably.