Unilever Challenge empowers university students

The Unilever Challenge to empower university students with real life business know-how and exposing them to brand management concluded recently.

The Challenge, 'Lipton Talent Hunt' which is being held for the second consecutive year gave the students a platform to showcase their talents and skills.

The competition saw 40 teams from 10 universities in the private and public sector participating and their task was to develop an innovative campaign with the given case study, Lipton Brand Manager, Unilever Sri Lanka, Ms Abitha Pathmanathan said.

"In addition to giving the participants an over-all sense of working on an actual real life campaign for a product, it also gave them the unique window on the way business is done in the real world of consumer marketing. The competition was structured in three stages where the process enabled them to go from one level to another to gain an insightful experience," she said.

The winner of the grand competition was - and entered the assessment centre of the Unilever management trainee program.

The three best people will have the opportunity to visit London to represent Sri Lanka at the Future Leaders League. - SJ