CEAT campaigns against drunken driving
Tyre brand CEAT is harnessing the power of social media this festive
season to campaign against 'driving under the influence of liquor'.
A link that went live on CEAT's facebook page and the company's
website recently enables visitors to make an online pledge to drive
sober via facebook or twitter, and have the Pledge Icon placed on their
personal facebook pages, as evidence that they have taken the pledge.
Visitors will need little convincing as the facebook page dedicated
by CEAT for the Pledge to Drive Sober campaign contains visual elements
and the frightening statistics that drunken driving and negligence claim
2,000 lives a year, to emphasise the dangers of drunk driving.