SLIM - Experience Sharing Forum features Ranjith Pandithage

The Sri Lanka Institute of Marketing (SLIM) recently hosted an Experience Sharing Forum (ESF) featuring renowned corporate personality Ranjith Pandithage, which was attended by a large number of SLIM members.

The ESF was held at the Diesel and Motor Engineering PLC (DIMO) auditorium under the theme 'Generational learnings in leading the DIMO tribe', to provide SLIM members a better understanding of industrial marketing which remains one of the most important, yet least understood, business growth strategies.

Chairman and Managing Director, DIMO, Ranjith Pandithage, shared his experience and insight on this topic gained during his 40 years at DIMO and attributed the success of the company to the DIMO brand, its culture and staff.

"DIMO has a culture of providing international quality products and superior service to customers and that has been our competitive advantage over the years," Pandithage said.

"In the 1950s there was a passion to own a Mercedes Benz among the elite and affluent of society and I doubt there was a need for any marketing or salesmanship at that time," he said.

Pandithage had his education at Ananda College, Colombo. An Engineer by profession, he holds a Dip. Ing. from Germany and is a member of the Institute of Engineers, Germany (VDI).

He joined DIMO in June 1973 and was appointed to the Board of Directors in June 1977. He became the joint Managing Director of DIMO in November 1984 and the Managing Director in 1986.

He was appointed Managing Director and Chief Executive Officer in 1994 and thereafter, the Chairman, Managing Director and CEO in July 2004.