Unilever drives e-commerce with WOW.lk

Unilever Sri Lanka signed a working partnership with WOW.lk making its select portfolio of personal care brands available on the site. A dedicated portal on WOW.lk will offer consumers Unilever products from a host of Sri Lanka's personal care brands.

"Home to 29 of the country's most loved brands, with many of them being leaders in their categories. Bringing in e-commerce to complement our expansive distribution network by partnering with WOW.lk takes our brands closer to consumers, as we embrace the digital medium in Sri Lanka," said Country Marketing Director, Unilever Sri Lanka, Siddharth Banerjee.

"Consumers can get their preferred Unilever personal care products delivered right to their doorstep with a simple click," he said.

Unilever Sri Lanka will be running tailor-made campaigns on WOW.lk with consumers paying for their purchases using any of the site's multiple convenient payment options which include credit cards, cash on delivery and easy payment schemes.

Working with partners like WOW.lk, the company hopes to expand its virtual presence and offer more brands online in the future.

Chief Executive Officer, WOW.lk, Sheyantha Abeykoon said, "As an industry pioneer, WOW.lk has been at the forefront of e-commerce innovation and has introduced many new categories of products to the online shopper.