Black Knight partners Sri Lanka Cricket

Black Knight, a men's personal care brand, has been named the official personal care partner in the grooming category for Sri Lanka Cricket.

For decades, Black Knight, with its iconic slogan 'It's Your Move', has been grooming the youth of Sri Lanka.

The brand, today, is a household name in the country and its popular range of products are manufactured and marketed by International Cosmetics (Pvt) Ltd., a member of the Capital Maharaja Organisation Ltd.

Group Director, International Cosmetics, Kirubha Kumarakulasingham said, "We feel honoured to be associated with the valiant knights of Sri Lanka who have brought glory to our country. Black Knight's association with the game and its players will greatly enhance its brand appeal".

"Cricket is a popular sport in Sri Lanka and is loved by almost everyone. The cricketers are seen as role models by the youth and many aspire to be like them one day. By partnering with Sri Lanka Cricket, Black Knight hopes to take its mission a step further by reaching out to the youth through their beloved sport," he said.