Brandix to inspire water saving ideas

The Brandix Group is motivating its over 30,000 employees in Sri Lanka to mount a mass assault on water use in its work places in an innovative new initiative to commemorate World Water Day 2015.

Declaring a 'World Water Month' from February 20 to March 20 across 30 local factories of the Group, Sri Lanka's single largest apparel exporter has pledged Rs 500,000 in prize money to the three most innovative water saving ideas that come from cross-functional teams from each of the factories.

Titled Diya Senevi or 'Water Soldiers', this initiative by the Brandix Bindu Foundation - the Group's water-centred Corporate Social Responsibility unit - needs each factory to constitute a team of 15 associates tasked with studying its water consumption over three-weeks and to submit an innovative way in which the consumption may be reduced.

The winning team will receive Rs 250,000 while the first and second runners-up will receive Rs 150,000 and Rs 100,000, company sources said.