Viva Ginger completes consumer activation program

With the launch of Viva Ginger, GlaxoSmithKline (GSK) is optimistic about growing its market share within the malted food drink category.

Malted food drink brand Viva, recently completed a three-month, islandwide consumer activation program' Viva Ginger - Rasa Gamma'. Over 260,000 consumers enjoyed a cup of Viva Ginger beverage free.

The grand finale of Viva Ginger Rasa Gamma activation was held at Zoysapura grounds, Moratuwa. A large gathering of consumers were part of this event. There were many energy games for consumers to display their energy. The new Viva Ginger flavour combines the goodness of milk and malt with the comforting taste of ginger flavour, which has been specially tailor-made for Sri Lankan palates.

The company took this initiative to make Viva Ginger accessible to as many consumers as possible through competitive pricing and islandwide distribution, so that all Sri Lankans can enjoy a refreshing and energising cup of tea. "Today, Sri Lankans can experience a refreshing tasty cup of tea by adding Viva Ginger to their plain tea," said Viva Brand Manager, Mohan Gamage.

"We want Sri Lankan consumers to enjoy this novel product. Viva Ginger combines the exciting flavour of Ginger along with energy from Viva making your cup of tea a delightfully rich experience," said GSK Category Manager Darshana Jayasinghe. Viva is a brand of GlaxoSmithKline, a pharmaceutical and healthcare company committed to improving the quality of human life by enabling people to do more, feel better and live longer, a company spokesman said.