Softlogic to market Whirlpool products
by Rohana Jayalal
Whirlpool has entered into an agreement with Softlogic Retail (Pvt)
Ltd, a fully owned subsidiary of Softlogic Holdings PLC to market and
distribute,Whirlpool products in Sri Lanka.
The world-renowned brand has confirmed that they will come on board
with Softlogic with their entire range of products from built-in kitchen
appliances, washing machines, dryers, refrigerators, freezers, ice
makers, dish washers, cookers, microwaves, air conditioners and water
purifiers.
Whirlpool had approximately $24 billion in annual sales, 100,000
employees and 70 manufacturing and technology research centres
throughout the world in 2014.
The company has a dominant position in the North American, South
American and European market and being the leading Western brand in
Asia. It has a wide and well diversifield portfolio of brands spread
across 170 countries.
Over the years Softlogic has established itself as one of the
country's largest retailers and distributors for world reputed home
appliances.
A perennial favourite among customers who are moving into new homes
or looking to create a domestic haven for their families by giving their
homes an upgrade, Softlogic strives to provide customers with
convenience, quality and the best and most reliable service possible by
helping them find the products that fit their needs in terms of
affordability and style. "This is a momentous occasion for Whirlpool as
we enter into partnership with Softlogic, Regional Director Indranil
Sinha said.
"Through Softlogic's retail platform we will launch refrigerators,
washing machines, air conditioners, microwaves, cooking appliances,
freezers and water purifiers in the future.
For Sri Lankan consumers this will enable access to our latest
innovative products which are designed with the primary focus of making
life easier for them and their family," he said. |