Unilever crowned 'Marketeer of Year'

Unilever Sri Lanka bagged the coveted Marketeer of Year award at the Sri Lanka Institute of Marketing (SLIM) Effie Awards 2014. The award recognises the overall effectiveness of Unilever Sri Lanka's marketing efforts across its portfolio of 29 brands.

Unilever Sri Lanka, Chairperson Shazia Syed said, "A symbol of effectiveness in marketing communications around the world, the Effie Awards seek to identify and celebrate ideas that work. It is an honour for Unilever Sri Lanka to be recognised as the Marketeer of the Year at this forum."

"This award is a testament to the commitment and tireless efforts of the Unilever Sri Lanka team and our marketing communications partners," she said.

The 'Domex Election' campaign for Unilever Sri Lanka's Domex bagged the bronze award in the Home Supplies and Services category. The 'Take back only Blessings not infections' campaign for Lifebuoy and 'A nation of happy babies' campaign for Pears received Finalist awards in the Personal Care category while the 'Pears Re-gaining Glory' campaign was awarded the Finalist award in the 'Renaissance' category.