Susila Plus rebrands as Cogent

Susila Plus, an associate company of Susila Productions, a television entertainment production company in Sri Lanka for the past 30 years, has rebranded as Cogent.

While providing a comprehensive branding and communication executions as a full service advertising agency, Cogent will continue to offer a wide variety of services which includes strategic implementations, Above-The-Line marketing (ATL), Below-The-Line (BTL) marketing, commercial productions, digital marketing, public relations, event management, social media marketing, corporate grooming and smartphone application development.

CEO and Executive Director, Cogent, Lasith M. Perera said, "In today's fast-paced, highly competitive business world, many organisations have to differentiate to stand out from the competition.

"As a result, these organisations have to strive harder to put together their promotional mix that will grab the attention of prospective customers. However, in doing so, they invariably end up finding it difficult to manage their resources and budgets," he said.

"This is where Cogent comes in. Clients who understand the significant benefits of consulting a professional company that offers a wide range of quality services under one roof will always come to companies like Cogent," Perera said.