People's Brand of the Year:

Singer on top for 10 years

Since the inception of the SLIM-Nielsen People's Awards in 2006, Singer has taken home the award for People's Brand of the Year every year.

This year was no different, with the consumer durables giant earning the most prestigious accolade again.

The coveted prize is awarded to the country's most favoured brand across all industries, as selected by a cross-section of Sri Lankans drawn from every district.

The company also bagged the People's Durable Brand of the Year and the People's Youth Brand of the Year, effectively taking the top prize in every category it was nominated in. These nominations were not submitted by Singer.

Sri Lankans from all walks of life were polled by Nielsen, one of largest research companies in the country, and given the power to select nominees and award winners.

Singer CEO Asoka Pieris said, "Singer treasures the priceless relationships it has built with Sri Lankans from across the island."

He pledged to "continuing to deliver trusted excellence to our countrymen and women."

With an islandwide retail network of over 400 branches and up to 1,000 dealers, Singer is embedded in the heart of Sri Lankan life.

Marketing and Commercial Director, Singer, Mahesh Wijewardene said, "The Singer brand continues to win the People's Awards year after year because it is the brand that is closest to the people, in terms of proximity and hearts and minds."

This relationship is founded not only on the strength of the company's retail presence but also its dedication to giving all Sri Lankans the easiest access to enhanced standards of living.

Through Singer's multi-brand retail strategy, the company provides millions of Sri Lankans access to the largest selection of global brands under one roof. Over the past year, Singer launched several award-winning brands.

Organised by the Sri Lanka Institute of Marketing and Nielsen, the People's Awards tests the most powerful brands in the country.

With its unprecedented performance at this year's edition of the event, Singer has proved itself to be the brand that most consistently fulfills the desires and wishes of Sri Lankans across the country.