Odel pays tribute to 'Flower Power' era

Fashion retailer, Odel, is paying tribute to the era of Flower Power with its latest fashion-forward theme change across the iconic store network.

'Bohemian Rhapsody' - the evocative theme chosen by Odel for summer 2015 is inspired by the boho, chic leitmotif of the Mara Hoffman Resort Swim 2015 Collection.

Characterised by vibrant colours, geometric prints, bead curtains, patchwork quilts, space mazes, and retro slogans such as 'Rad!' 'Peace' and 'Enter at your own bliss,' the new clothing and accessories at Odel for the season include denim jeans, cowboy boots, headbands, crop tops, hippie gowns, heavy accessories, fierce footwear and slogan T-shirts that vividly recall the era of flower power.

The designs and motifs speak for a radical, aesthetic, carefree, nomadic lifestyle, passive resistant non-violence and zest for life. They are influenced heavily by the summer music festivals illustrative of the 60s hippie power of artists such as Ravi Shankar, Santana, Janis Joplin, Joe Cocker and Jimi Hendrix who were also the fashion icons of the era.

"Odel has always anticipated the latest fashion trends, ensuring that customers in Sri Lanka have access to clothing, accessories and footwear that are in step with those on shelves in the fashion capitals of the world," said Group Marketing Director, Softlogic Holdings, Ms Desiree Karunaratne.

The Odel retail chain is a part of Softlogic Holdings.