Women empowerment :
Beyond short clothes, adultery
by Gayatri Sankar
Ever since the video meant for creating awareness about 'women
empowerment', featuring Deepika Padukone was published on YouTube, an
avalanche of responses started pouring in on social media from all
quarters - some hailed the makers and the actress for their 'courageous'
stance, while several others begged to differ.
As a woman, when I think of women empowerment, the things that come
to my mind are - right to life, right to education, right to
inheritance, right to top posts at work, right to fair treatment and
other significant issues.
At a time when women across the world are being subjected to
discrimination, despite this being 21st century, we have a video that
superficially talks about "women empowerment" by focusing on issues that
are nothing but amateurish, for there are bigger issues that women deal
with every single day.
I
wonder if wearing short clothes, returning home late at night and having
sex outside of marriage, will empower women. If that is what they are
trying to sell, then I am sorry, I am no buyer.
To me, right to education, equal opportunity at work and respect at
home and elsewhere matters more than 'my choice' of clothing.
Be it a man or a woman, cheating on the spouse is in no way
acceptable. Both men and women indulging in adultery will always be on
the wrong side of the fence, for their "choice" to indulge in sex
outside of marriage dilutes and belittles the very fundamental
principles of the respectable institution called 'matrimony'.
Having a child or not having one is not an individual's choice, but a
decision that a married couple takes jointly. Yes, of course, it becomes
a woman's choice if she decides to have or not have a baby out of
wedlock! But a woman duly married has no authority to deny fatherhood to
her husband just because she isn't keen to reproduce.
"...to be a size zero or a size 15...my choice... they don't have a
size for my spirit and never will".
Deepika mouthing these words sound preposterous as the lady herself
features in an ad which talks about reducing flab to look gorgeous
during wedding seasons. If Ms Padukone truly believes that her spirit
has no size, then what really made her endorse the
eat-this-for-slim-frame cornflakes brand?
"To love temporarily or lust forever...my choice".... Imagine how
women would have reacted had men said so? Feminist activists would have
staged a dharna across the country and called men chauvinist pigs!
And what message is Adajania trying to communicate by showing Deepika
hooking her bra? Was that visual even needed? Does that qualify as a
tool for empowering women?
If Ms Padukone truly believes in empowering women, she must first ask
members from the film fraternity to stop objectifying women sexually.
Are women in Bollywood paid at par with the men in the business? How
many films have women as their protagonists? Will she make a loud noise
against her own colleagues who endorse fairness creams? Ironically,
Deepika herself campaigns for a brand that sells the idea of fairness?
Are dark women not worthy of being called beautiful? What about
magazines, films and commercials that sell fabricated beauty and
perfection?
This video is nothing but an attempt to show that in order to walk
shoulder-to-shoulder with men, women can outdo them by picking up
stereotypical characteristics of the so-called 'stronger sex'
- Zee News
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