Seylan Bank wins award for Facebook campaign

Seylan Bank launched a CSR campaign during the Christmas season last year to provide an opportunity for its Facebook fans to be a part of a worthy cause.

The effort was recognised with a Gold award at the fourth Asian Customer engagement forum under category - Digital Marketing 'Successful use of CSR activity'.

Launched as the 'Smile for a cause' campaign, Seylan Facebook fans had to donate their smile for this initiative.

An app was launched on the Seylan Facebook page and fans had to upload their photos to the app.

Seylan Bank tied up with the International Movement for Community Development (IMCD) which launched a campaign for Christmas - 'Christmas to remember - Be a Santa' and Seylan Bank was the official banking partner in the project where Vajira Sri Children's Development Centre was refurbished by the donations made by the Bank.

An amount was allocated to another worthy cause through the tie up with IMCD where students of Jayawardena Primary School in Puttalam were presented stationery under the 'My Dream School" project.

A donation was also made to the Elders' Home of Sri Lankadhara Society Ltd, adding a moment of happiness to the lives of inmates as a part of the 'Smile for a Cause' campaign.

"Seylan banks ethos of caring for our society and stakeholders by being the bank with a heart was exemplified with our efforts on social media with the Smile for a Cause campaign," said the bank's Deputy General Manager Tilan Wijeyesekera responsible for marketing, liability products and housing product management, personal banking and digital alternate channels. "As one of the leaders in social media in the banking and financial services sector in Sri Lanka we believe that social media and digital marketing is one of the most important media to engage with customers and obtain feedback and add value to our innovation and value proposition enhancement process," he said.

The bank with a heart would extend its heartfelt appreciation to all who were a part of this worthy cause in adding a smile to the needy of our country.