Abans introduces Indian eye-wear products

Titan Eyeplus, the leading eye-wear retail chain from Titan Company Limited, recently set a milestone by foraying into its first international operations in Sri Lanka. Titan Company's Eyewear division, which has a strong presence in India, has tied up with Abans Group to retail eye-wear products of quality and style.

As a result of this strategic partnership, Titan Eyewear will be available in close to 100 dealer outlets through the Abans network within a year of starting operations in Sri Lanka.

Frames from the Titan, Trendz, Eye+ and Fastrack collections and sunglasses from the Glares and Fastrack collections will be showcased at these outlets. The collection is competitively priced catering to the mass and mid premium markets.

General Manager, Eyewear Division, Titan Company Limited, Biju Alexander said, "It is a great milestone for the division to expand its reach to customers outside India. Titan Eyeplus as a brand offers a wide variety of eyewear products that are in perfect sync with consumer needs, be it functionality, fashion or price points."

"We are proud of our association with Abans Group, a trusted and strategic company for distribution, known among consumers across Sri Lanka for its excellence in quality and service," he said.

Managing Director, Abans PLC, Behman Pestonjee said, "It is a great moment for us to be associated with a prestigious conglomerate such as Tata, which carries a legendary heritage of integrity, quality and trust that is embedded in all of its businesses."

"Titan Eyeplus has gained immense popularity in India. We are pleased to be the first partners in the expansion of Titan Eyeplus into international markets.

Their products are truly world class and offer a wide choice for different segments in frames and sunglasses," he said.