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Sunday, 24 May 2015

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Dreamron to expand global footprint

Dreamron, a cosmetics company with an annual turnover of Rs.1 billion, is expanding its local and global footprint.

"We have made major strides in increasing our market share and aim to be global leader in cosmetics and beauty care products," Chairman, Dreamron, Dr. Priyanka Perera told the company's customer appreciation event in Negombo last week.

The company manufactures 20 percent of its products for the local market and the rest for exports at its state-of-the-art factory in Horana.

"We will expand our manufacturing capacity to cater to the growing local market by setting up another state-of-the-art factory with an investment of Rs. 70 million," he said.

Dreamron exports beauty care products to 26 countries and has obtained ISO certifications on quality standards and best practices.

"The secret of Dreamron's success, is primarily, the maintenance of good relationships with stakeholders. We will conduct customer appreciation events in Galle and Kandy soon," Perera said.

Director, Dreamron, Deepal Nelson said the Dreamron College of Art and Beauty has produced over 7,000 students at various levels, such as certificate, diploma, NVQ and City and Guilds.

"Our CSR is focused on skills development and hands-on training in the beauty industry. Our target is to upgrade the beauty industry into a totally professionally-led industry on a par with international standards by 2020," he said.

The Dreamron College of Art and Beauty, a Corporate Social Responsibility project of the company provides career enhancement educational programs for youth.

"We conduct Japanese language courses for a large number of youth keen to secure employment in Japan. Our aim is to enhance the skills of youth and secure their future," Nelson said.

Dreamron which launched operations in 1998 has received local and international accolades and has been recognised for efficient water management.

 

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