Reckitt entity partners Health Ministry in dengue awareness drive
'Unite Against Dengue' will call on Sri Lankans to educate themselves
and be responsible in averting the disease through early detection and
Reckitt Benckiser has teamed up with the Ministry of Health to launch
a nation-wide awareness and education drive called 'Unite Against
Dengue'. The campaign, launched by Director General, Ministry of Health
and Indigenous Medicine, Dr Palitha Mahipala called for personal action
by citizens to protect their families and neighbourhoods against the
spread of Dengue. Joining hands in this initiative along with the
Ministry of Health and Indigenous Medicine is the National Dengue
Control Unit (NDCU) and the Colombo Municipal Council (CMC).
The focus of the program would be to minimise the spread of dengue
and its fatalities. The early detection and prevention will reduce the
cases. We also need a behavioural change, Director General of the
Ministry of Health, Dr. Mahipala said.
This is a social problem that needs adequate controlling. The
community and the industrial sector need a joint effort in preventing
the spread of dengue. This is not only confined to Sri Lanka, but a
global issue. Malaysia has reported over 40,000 cases and 130 deaths so
far whereas Sri Lanka has reported 14,000 cases and 29 deaths.
It is more than what was reported last year, he said.
The roll-out plan includes a compelling TV commercial shot on
location at Negombo base hospital's dengue treatment unit, considered
one of the world's best facilities for dengue clinical care.
Dr. Mahipala said the number of dengue cases was alarming. "Everyone
needs to be alert and work with the authorities to contain the problem,"
he stressed."We are happy that Reckitt Benckiser has taken the
initiative to embark on this education campaign which is much needed, in
the effort to minimise the spread of Dengue and avoid fatalities."
Sri Lanka is currently facing a surge of the Dengue epidemic with the
number of reported cases so far in 2015 being more than it was last
Year 2014 recorded the highest number of Dengue cases; 47,000 in Sri
Lanka while the number of deaths was less, mostly due to admission at
early stages and efficiency and prompt treatment and action in the