Herbal toothpaste market share grows - Report
Link Sudantha toothpaste has been embraced by Sri Lankans over the
past few years, as they have discovered the efficacy of the product
through regular use.
It enjoys the status of a fast growing toothpaste in an almost static
market (Source: LMRB HH Panel).
Its credibility is based on the formula comprising time-tested
ayurvedic herbs, manufactured under stringent and scientific standards.
This ayurvedic formula offers a comprehensive solution for lasting
The efficacy of Link Sudantha toothpaste was scientifically
established through, a randomised clinical trial, conducted by the
Faculty of Dental Sciences, University of Peradeniya, which confirmed
that this toothpaste significantly reduces harmful oral bacterial growth
and dental plaque.
Harmful bacteria and dental plaque are the causes for tooth decay and
gum disease. A second clinical trial has confirmed that Link Sudantha
toothpaste provides therapeutic benefits to patients with gum diseases.
Repeated dental screening performed by experienced dental surgeons at
field level confirms that the regular use of Link Sudantha toothpaste
provides better oral health. Acceptance by the GDPA, provides additional
support to Link Sudantha, to continue to provide 'Total Oral care' to
the people.GDPA is the professional association of general dental
practitioners who are in full time private dental practice. It was
general dental practitioners who pioneered dental profession in Sri
Lanka (then Ceylon).On request, the GDPA agreed to endorse Link Sudantha
toothpaste after much scrutiny, to promote good oral health among Sri
Lankans. This endorsement coincides with the centenary of the general
dental practice in Sri Lanka.