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Sunday, 26 July 2015

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CEAT knowledge sharing forum

Tyre manufacturer CEAT Kelani Holdings recently hosted dealers and customers of truck and bus tyres at two fora to share technical knowledge and brief them on new products.


A customer takes a close look at a CEAT tyre.

A continuation of an initiative begun in 2014, the first two programs for the current financial year were held in Matara and Piliyandala. Over 150 invitees were present, a company official said.

Presentations were made on numerous technical aspects and features that contribute to cost per kilometre, safety and mileage and on how to get the best performance on local roads.

The official said programs of this nature strengthen the brand's engagement with CEAT truck and bus tyre dealers and customers around the country and provide them with updates on the latest developments in the company and its products. Fifteen such gatherings are due to be held in 2015-16.

Vice President, Sales and Marketing, CEAT Kelani Holdings, Ravi Dadlani said, "As the manufacturer of a large percentage of Sri Lanka's tyre needs, CEAT has an in-depth knowledge of local roads, how they affect the performance of tyres, and to manufacture tyres that are equal to the conditions."

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