TVS Lanka in scooty promotion with Delmege
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Senior Brand Manager, Delmege, Anura Hewasinghe Delmege
official Dilan Savio, CEO, Delmege, Nuwan Wimalana , CEO,
TVS LANKA, Ravi Liyanage, AGM,
Sales, TVS LANKA, Geethal Anthony Head of Marketing, TVS
LANKA, Hashan Haputhanthri. |
TVS Lanka, an automotive company which specialises in motorcycles,
scooters, three-wheelers, spare parts and lubricants, has tied up with
Delmege Soya in a promotion titled Delmege Soya Scooty Tharuwasana where
consumers can win three Scooty Zest scooters through a draw.Chief
Executive Officer, TVS Lanka, Ravi Liyanage said strategic initiatives
implemented during the year had reaped rich rewards.
He said that re-positioning and rationalisation of product portfolio,
identifying and targeting strategic market segments, re-launching of
five models with new value proposition for better consumer engagement,
productivity enhancement and expansion of dealer network, re-structuring
of islandwide services and spare-parts network, competency enhancement
of staff and sales force in particular, process re-engineering and
Customer Relationship Management (CRM) paid dividends.
“We are delighted to tie up with the Delmege Soya Scooty Tharuwasana
promotion. TVS Zest has being recognised as a stylish brand and
consumers will reap the benefits through this promotion,” said Head of
Marketing, TVS Lanka, Hashan Haputhanthri. |
