Insanity of humanity
Steve Cutts’ cartoon reality:
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Owned |
Art isn’t all fairytale photoshoots and landscape shots – it can also
act as catalyst of change. And Steve Cutts, a London based animator and
illustrator, thinks that many things in the world should be different.
Work shouldn’t be a grinding, soul-crushing rat race for the almighty
dollar. Consumerism shouldn’t hold a vice-like grip on our lives. And
social media, well, we need to throw-off the shackles we so eagerly put
on ourselves. Wouldn’t life be better then?
Cutts, who work with After Effects, Photoshop, Flash and Cinema 4D,
was once faced with the choice of working at McDonalds or studying Fine
Arts. Luckily he chose the latter and spent several years working as an
illustrator London’s creative agency, Glueisobar. Here, as the main
storyboard concept artist he did digital projects for a wide range of
clients including Coca Cola, Google, Reebok, Magners, Kelloggs, Virgin,
3, Nokia, Sony, Bacardi and Toyota.
In 2012 he left Glueisobar to venture into the world of freelance and
since then has been working with production houses and agencies such as
Analog Folk, Lean Mean Fighting Machine, Stink Digital, The Gaia
Foundation, Athlon and Bite Global to name a few.
His work has also been featured on various television channels
throughout the world, including the Adult Swim network and Channel 4. In
his spare time Cutts makes videos and images that criticize modern life
– he states insanity of humanity is an endless pool of inspiration.
- stevecutts
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