Ruvini Jayasinghe heads Strategic Alliance PR
Ruvini Jayasinghe has taken over the reins at Bates Strategic
Alliance's Burson-Marsteller affiliated PR arm, Strategic Alliance PR.
Ms Jayasinghe steps into her new position from her role as the Chief
Operating Officer of another PR agency where she headed content
management and strategic brand campaigns for some of the country's top
multinationals and consumer retail chains.
She started her professional career at the Sunday Observer as a young
graduate journalist and later specialised in financial and feature
writing. After a brief stint in advertising, she joined the Sunday Times
as the Business Editor, a position she held for over five years. She
went over to the corporate sector, joining Carson Cumberbatch as its
Public Relations Manager and then moved on to SriLankan Airlines where
she spent 13 years, first as Media Relations Manager and then as
Corporate Communications Manager. Chairman and CEO Nimal Gunewardena
said, "Ruvini brings a rare 360 degree combination of corporate
communications, journalism and agency leadership expertise which can
provide immense value to clients combined with her 25 years of
experience in the field." |