More firms to hire working mothers in 2015
New research by global workplace provider, Regus, has revealed that
26% of businesses hope to hire more returning mothers in 2015 than in
2014. The global study surveyed more than 44,000 senior business people
across more than 100 countries.
Returning mothers play an important role in the overall economy by
contributing to boost GDP through increased female participation in the
labour force. But the contrasting demands of motherhood and work are one
of the main reasons why women drop out of the workforce.
To combat this phenomenon, respondents globally emphasised the
important role flexible working plays in attracting female talent. In
fact, 83% of respondents believe that flexible working is key to
attracting and retaining women workers.
The research also highlights that returning mothers are particularly
valued by businesses globally because of their experience and skills,
and reliability and excellent time management. They are less likely to
change jobs, saving firms the cost of recruitment and re-training.
Previous Regus research confirms that 57% of businesses think that
retaining working mothers helps improve productivity as training costs
are lower than hiring new employees.
The key findings are:
• Over a quarter of firms report they will hire more returning
mothers in 2015.
• Returning mothers are valued for their experience and skills (55%) and
are seen as more reliable (30%) and organised (31%) than regular staff.
• Returning mothers were also reported to be very hardworking (23%) and
to be more caring workers (23%).
• Professionals globally also value working mother’s drive to prove
their worth (28%).
Country Manager, Regus Sri Lanka, Dr. Nirmal de Silva said, “There is
a vast amount of untapped potential among skilled and experienced
mothers who are unable to work due to family commitments. Flexible
working enables companies to tap into this workforce and offer returning
mothers a way back into the workforce.”
“The benefits to businesses are clear: less staff turnover, lower
hiring and training costs and access to talented staff.
But businesses warn that to retain these valuable employees it is
critical that firms offer some level of flexible working, such as the
possibility to work closer to home,” he said.
“With reports suggesting that if the number of women in the workforce
reached the same as that of men, national GDP growth could be up to 10%
higher, the case for increasing flexible working is very strong.
Add to that the value placed on returning mothers by businesses and
it is evident that businesses need to reassess their use of flexible
working to attract top female talent,” Dr. de Silva said.
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