Frontier Automotive opens showroom

by Rohana Jayalal

SML Frontier Automotive, Land Rover's sole authorised distributor in Sri Lanka, opened a flagship showroom at Flower Road, Colombo 7 last week. The luxurious facility will support the growing demand for Land Rover vehicles in the local market.

The full range of services will be offered such as a display zone fully equipped to display eight vehicles on the ground floor, a configuration zone which allows clients to customise their cars with a choice of over 60 colour tones and also a hospitality area which provides customers with access to a lounge that includes food and drinks from Barista.

The main highlight of the opening was the launch of the Range Rover Long Wheel Base vehicle for the first time in the country and also an exhibit displaying the vibrant history of design and lifestyle, from the Land Rover Series 1 to the Range Rover.

Managing Director, SML Frontier Automotive, Sheran Fernando said, "This past year SML Frontier has gained positive feedback and strong buyer interest. Land Rover will step forward to strengthen and expand its market share in the country through this considerable investment in the new showroom which will be one of the biggest in the country and a new flagship showroom for the Asia Pacific region."

"The showroom will bring Land Rover's sales and after sales facilities of the highest international standards to Sri Lanka, and will give customers a genuine best-in-class experience," he said.