Petit Futé Sri Lanka

The latest edition of Petit Futé a comprehensive travel guide to Sri Lanka in French was officially launched recently at the Kingsbury. The Manager of the guide book Roxane Lamouille said how pleased they were to launch this latest edition of Petit Futé Sri Lanka for the French speaking markets not only in France but also in Belgium, Luxenbourg, Switzerland, Canada and the Indian Ocean.

The Chairman of the Sri Lanka Tourism Promotion Bureau, Rohantha Athukorale was the chief guest at this occasion and he was formally presented with the first copy.

In his address Rohantha Athukorale emphasised the importance of how Sri Lanka tourism must veer away from the traditional media advertising and concentrate on media online advertising.

A large number of tourists in France carry a guide book and the Tourism Bureau partnered Petit Futé on the Sri Lankan edition because they launched the pioneering digital travel guide book, which meant that French tourists have access to the edition free of charge on the website.

Jean Paul Labourdette and Dominique Auzias have to be congratulated for compiling a detailed study of Sri Lanka - the country's geography, climate, history, economy, population, religion and beliefs, languages, way of life, festivities, food, transportation, tourist information, hotels, restaurants, cafes, currency, customs and visa, Sinhala and Tamil language conversation exchanges, the beaches and mountains of Sri Lanka, rice fields, tea plantations and wildlife sanctuaries. All packed into 385 pages. Amazing!

- MP