Walkers CML to enhance corporate identity
by Rohana Jayalal
Walkers CML, will bring all MTD Walkers PLC subsidiaries under one
uniform identity and one umbrella.
The new brand identity would open more opportunities for the Group,
while enhancing the corporate identity of MTD Walkers and its
subsidiaries, Executive Deputy Chairman, MTD Walkers PLC, Jehan
Amaratunga told the 162nd anniversary celebrations at Hilton Hotel.
"As one of the reputed and diversified holding business groups in Sri
Lanka, we are proud to unveil our new brand identity. We have
consolidated two of our strong brands and have rebranded as Walkers CML,
bringing all our subsidiaries under one umbrella," he said.
"This will open new opportunities and enhance the corporate identity
of MTD Walkers PLC and our subsidiaries, while building on the strength
of our illustrious past. 'Walkers CML' will represent us in the diverse
Sri Lankan business arena, while characterising and defining our service
quality and excellence to all stakeholders," Amaratunga said.
"The aim of this initiative was to reinforce Walkers CML as the
preferred partner in infrastructure development and engineering
industries. This will help a person to identify the diverse variety of
projects carried out by the Group and have confidence that the project
will be implemented in an efficient and safe manner according to
world-class standards," he said.
Since 1854, the brand Walkers has extended its expertise in sectors
such as civil, marine, mechanical, electrical engineering work, piling,
power generation, and manufacture of tea machinery. With infrastructure
development and growth poised to become a national priority, people will
become increasingly aware of the company's direct impact on the county's
economic growth and thereby their lives, he said. |