LMRB Wallet Monitor, a new edge for marketeers

With the recent launch of LMRB's Wallet Monitor, Sri Lankan marketeers can now access an extensive database of the most sought after information areas that can significantly change the way marketeers target potential consumers.

The Wallet Monitor provides a deeper understanding of spending priorities of Sri Lankan households by offering the user on how and where people spend their money, what is important and relevant to them and on which categories they spend the most amount of money.

Chief Executive, LMRB, Himalee Madurasinghe said, "This is the first time that Sri Lankan marketing professionals would have access to such detailed household expense data which can be linked to the Socio Economic Class (SEC), brand use and psychographics."

"Wallet Monitor is an innovative survey done by LMRB, giving an in-depth understanding of spending patterns of Sri Lankan consumers along with their brand preferences, demographics and psychographics. It serves as a handy strategic marketing tool enabling marketeers to decode consumption priorities and identify untapped opportunities," she said.

The information in Wallet Monitor 2015 presents household level expenses in over 90 categories, across Socio Economic Classes (SEC) A to E for all provinces in Sri Lanka.

In addition to the expenditure patterns of the brand user, the report provides an in-depth understanding of trends in consumer behaviour by incorporating information from the LMRB Household Purchase Panel which tracks more than 2,000 FMCG brands. Lanka Market Research Bureau (Pvt) Ltd (LMRB) was set up in 1981 as Sri Lanka's first independent, international market research agency. LMRB is part of the Kantar Group, UK.