LUX French Rose Revolution!
has once again revolutionized the way women experience fragrances by
infusing it with the fine fragrances in its exciting new range of soap.
LUX Soft Touch and LUX Silk Sensation, the fragrance for both soaps
created by Master Perfumer Martin Koh and Perfumer Stefanus Agung
Nugroho, of the reputed House of Firmenich, were introduced to local
media via a special sensorial experience session held at Arcade in
Colombo. Following the media launch the new news of the 'Best Lux
fragrances' was brought to life to consumers near arcade and the
independence square via a unique Lux Rose Parade, which left bystanders
and onlookers awestruck!
Presently, roses are one of the key dominant elements in fine
fragrance concoctions - a definitive and singular tone that takes centre
stage, which is rare in any breed of perfume. Also, unlike in previous
eras of trends and tantalizing scents, a fine fragrance isn't limited to
a bottle anymore. That is why Lux is different. So rather than use it
sparingly and strategically, Lux's fine fragrances give you the chance
to immerse yourself in the perfect scent - so the benefit of smelling
great isn't just for everyone else, but intimately for you.
Lux Rose Parade' comprising of 50 beautiful girls took to the streets to
introduce the two new soaps. The Lux Rose Girls, some on bicycles and
some on foot communicating the LUX fine fragrance message circled the
Independence Arcade which was the venue for this spectacular launch .
As the parade took to the streets, the Lux Rose Girls introduced the
LUX Soft Touch and Silk Sensation soaps to the large crowds who had
gathered by giving away a specially created fragrance infused pink
French Roses as a complimentary gift. Soap samples too were handed out,
while fragrance strips containing the Fine Fragrance of the Re-launched
range were distributed.
Addressing the gathering, Unilever's skin cleansing category head
Nilushi Jayatileke said, "At Lux(r), we work with the world's best
perfumers to create beauty treats infused with fine fragrances. Ourgoal?
For each Lux shower to be a delight to the senses, making women feel
fabulously feminine, every day".
Perfumer Martin Koh, of the House of Firmenich, is well-respected for
his years of experience in the industry which are marked by creativity
and craftsmanship. According to Koh, "LUX Soft touch is a Classic Pink
beauty profile, built with an elegant and feminine floral bouquet
centred around roses. fruits blended with an oriental base notes add the
blossoming yet caring touches to complete the experience.".
Perfumer Stefanus Agung Nugroho, also of the House of Firmenich and
the creator of Silk Sensation, says that in creating LUX Silk Sensation
he was inspired by his travels in India. " I wanted to create a scent
that evokes the enduring beauty of the people I met. The pure elegance
of Indian Jasmine epitomizes that memory. I hope this creation would
touch the heart of each and every woman and bring her a smile of
happiness." Lux White Silk Sensation has an opulent bouquet of
intoxicating white florals , wrapped in the creaminess of musk and
precious amber, and the lingering rich aromas of sandal and cedarwood .
The five-day LUX Rose parade commenced its tour of the streets of
Colombo and the suburbs of Western Province on October 20, giving
consumers an opportunity to experience the new fine fragrance of Lux.