UnionPay tips to boost holiday sales

Chinese tourists are the fastest growing group with over 164,000 people visiting the island in the first nine months of this year, a 73.6% increase, according to the Sri Lanka Tourism Development Authority. More businesses have started accepting UnionPay as a payment method to attract this emerging group of tourists.

With the holiday season fast approaching, many businesses, especially the tourism sector, are getting ready for the busiest time of the year.

Head of South Asia of UnionPay International, Derek Chang offers three practical tips to help businesses further boost sales: Offer unique holiday deals. Do not try to be the same as your competitors. Consider running promotions to attract your target group of tourists.

With limited time and resources, many hotels and restaurants have already started focusing their energy on marketing, to specific tourist segments, such as offering discounts for UnionPay Cardholders, to maximize their return on marketing investments. Communication is the key to marketing success. Including their native languages in promotional messages would not only ensure tourists understand your service or products; but also create a stronger incentive to buy.