Ashley Furniture HomeStore launched in Lanka

Ashley Furniture HomeStore opened its first architecturally designed 10,000 square-foot showroom, owned and operated by licensee D'Décor in Colombo 5.

The store, 'Heritage House' includes the latest casual lifestyle elements and complete home furniture room settings. An official from D'Décor said, "Within just a few hours after the opening the response has been tremendous. We're proud to serve the Sri Lankan market being the number one furniture store brand and look forward to earning their loyalty and trust."

"Ashley Furniture HomeStore provides an amazing selection of home furnishings and industry-leading values that translate into real savings and a new level of convenience for our customers. The HomeStore is a brand name that people have come to trust. This trust has led to its growth into one of the number-one selling furniture store brands in the world and we plan to continue that tradition in Colombo with the first HomeStore with more planned in the future", he said.

Ashley, an American furniture brand set up in 1945 brings over 70 years of innovation and experience to Sri Lanka. It offers one of the industry's broadest product assortments to retail partners in 123 countries with over 575 Ashley Furniture HomeStore locations and Sri Lanka joins its latest addition.

Whilst Sri Lanka's furniture industry especially the wood-based manufacturing sector is highly dependent on exports, the evolving consumer demands locally towards adapting a western culture exhibits a lucrative market for global brands.

The store features bedroom, dining room, upholstery, motion upholstery, leather, occasional tables, entertainment centres, home office, youth bedrooms, recliners, mattresses, lamps, accent pillows, throws, area rugs and accessories.