Event

Corporate Communications and PR

The Accredited Advertising Agencies Association-4As partnered with the Sri Lanka Press Institute (SLPI) to launch a Certificate Course in Corporate Communications and PR.

The three-month program concluded recently. Twenty five students completed the course. Focused on professional hands-on learning, underpinned by theoretical study, the course provided a creative and interactive environment to teach students the skills needed to succeed in Corporate Communications and PR.

Students attending the course benefitted from the insight of top experts in these fields. The lecture panel includes Founder Chairman of Bates Strategic Alliance - Nimal Gunawardena, CEO of OMD and PHD in Sri Lanka - Keith Wijesuriya and Managing Director of Words Advertising - Rohan Rajaratnam.

"4A's fosters creative talent through collaboration. It is with this in mind that we have tied up with the Sri Lanka Press Institute to offer a course for those interested in sharpening their skills or pursuing a career in Corporate Communications and PR," said President of the 4As and COO of Bates Strategic Alliance, Sheron Jayasundara. "This is an exciting field with a lot of scope for growth and expression of creativity." she said.

4As represents advertising and marketing communications practitioners, agencies and related businesses in Sri Lanka. It is a collective body intent on promoting collaboration across the industry.

The Sri Lanka Press Institute (SLPI) is a body incorporated, constituted by the Newspaper Society of Sri Lanka, The Editors' Guild of Sri Lanka, the Free Media Movement and Sri Lanka Working Journalists Association with its objective being "to assist, encourage and facilitate the Press to exercise and uphold its freedom and be responsible to the Public", is their aim.