Otara
returns to her roots
Twenty-five years after she launched her first retail store,
entrepreneur and brand builder Otara Gunewardene has returned to that
location to open an independent store to celebrate Christmas with Embark
fans in Colombo.
The opening of the new store at 38, Dickman's Road (now Lester James
Peiris Mawatha) is part of the planned expansion of Embark's retail
presence after Ms Gunewardene exited from Odel to refocus her energies
on the building the community animal welfare programme and the fashion
label that supports it.
The Dickman's Road store accommodates the full range of Embark
products including the brand's signature slogan T shirt range for
Ladies, Gents and Kids, the famous Embark wrist bands, fashion
accessories, bags, gifts and canine products as well as the full range
of 2015 Christmas Specials that the company says is sure to make
excellent gifts during the season.
The building, which many Colombo residents still recall as the first
Odel store, has been given a colourful exterior and bold branding that
makes it stand out visually and easy to find. Ample customer parking has
been made available opposite the store.
Embark ventured into independent retail in August this year with the
opening of its Galle store and has since opened stores at the departure
lounge of the Bandaranaike International Airport and at Kandy City
Centre. The brand is also available at Odel Alexandra Place and Odel K
Zone, Ja-Ela. |