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Sunday, 3 January 2016

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'Mom, Me and My Milo' campaign concludes

Milo, a beverage brand in Sri Lanka, conducted a mega Milo Cycle Parade, bringing the 'Mom, Me and My Milo' campaign to a close.

An impressive 1,000 Milo branded cycles took to the streets along with thousands of other participants, making their way from the Sports Ministry grounds and reaching its final destination, Thurstan College rugby grounds where the celebrations continued with a grand carnival.

The brand which has encouraged physical activity among schoolchildren through its various sports initiatives for over three decades, gave away 1,000 mountain bikes over a period of one month to promote an active lifestyle among its young consumers.

As a brand that has been fuelling the winning spirit of young athletes by sponsoring key national school sports such as rugby, athletics, swimming and netball over the years, Milo additionally made the cycle parade a platform to further recognise the winners of this year's Milo sports championships.

These were the first time winners of the Milo President's Trophy Rugby Tournament - Science College; the All Island Milo Netball Champions for eight consecutive years - Holy Family Convent, Kurunegala; the All Island Milo Swimming Champions (Boys) for 12 consecutive years - St. Joseph's College, Colombo, and the All Island Milo Swimming Champions (Girls) for 17 consecutive years - Mahamaya Girls College, Kandy.

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