'Mom, Me and My Milo' campaign concludes
Milo, a beverage brand in Sri Lanka, conducted a mega Milo Cycle
Parade, bringing the 'Mom, Me and My Milo' campaign to a close.
An impressive 1,000 Milo branded cycles took to the streets along
with thousands of other participants, making their way from the Sports
Ministry grounds and reaching its final destination, Thurstan College
rugby grounds where the celebrations continued with a grand carnival.
The brand which has encouraged physical activity among schoolchildren
through its various sports initiatives for over three decades, gave away
1,000 mountain bikes over a period of one month to promote an active
lifestyle among its young consumers.
As a brand that has been fuelling the winning spirit of young
athletes by sponsoring key national school sports such as rugby,
athletics, swimming and netball over the years, Milo additionally made
the cycle parade a platform to further recognise the winners of this
year's Milo sports championships.
These were the first time winners of the Milo President's Trophy
Rugby Tournament - Science College; the All Island Milo Netball
Champions for eight consecutive years - Holy Family Convent, Kurunegala;
the All Island Milo Swimming Champions (Boys) for 12 consecutive years -
St. Joseph's College, Colombo, and the All Island Milo Swimming
Champions (Girls) for 17 consecutive years - Mahamaya Girls College,