HNB Assurance and SLIM in education project
The Sri Lanka Institute of Marketing (SLIM) awarded certificates to a
batch of sales professionals from HNB Assurance (HNBA) who successfully
completed the Diploma in Professional Selling (DPS) at the annual
convocation at Hotel Samudra recently.

DPS award winners |
This was the fifth consecutive year in which SLIM, the national body
for marketing, partnered with HNBA for this corporate education project
which enhances the talents of sales professionals.
The chief guest was Chairman, Board of Study, SLIM, Dehan Seneviratne.
CEO, HNB Assurance, Niranjan Manikkam, Secretary, SLIM, Pradeep Edward,
Chief Executive Officer and Executive Director, SLIM, Sanath Senanayake,
Head of Business Development, Ms. Mihirinie Fonseka and Manager
Education Gayan Maldeniya were also present.
W. E. H. Perera was selected the Best Student from a batch comprising
over 50 graduates who followed an extensive curriculum during the
one-year course. The Best Student and the First Runner-up, J A Ruwinda
Niroshan were awarded full scholarships.
Lecturing was facilitated for this program by National Sales Training
and Development Manager - Life, HNB Assurance PLC, Sudath Perera and
National Sales Training and Development Manager - General, HNB
Assurance, Jehan Haniff. President, SLIM, Ruwan Liyanagamage said, "We
launched this corporate education program in 2011 and it has contributed
to improved performance of companies in various sectors such as
insurance, pharma, FMCG, mobile telecommunications and banking."
CEO Niranjan Manikkam said, "Through the solid relationship we had
built over the past five years, HNB Assurance has always endured to
instill a strong service and sales-oriented culture among our employees,
facilitating a pathway to enhance their career and personal
development." Secretary, SLIM, Pradeep Edward said, "Through this
program we have delivered accelerated professional development of the
staff of a wide range of companies over the past few years. The program
includes customised education for individual companies and company
performance is embedded in the project, thereby guaranteeing positive
results."
The successful completion of the DPS and the Preliminary Certificate
in Marketing (PCM) provides a pathway for employees to pursue
postgraduate qualifications and further enhance their career prospects.
This qualification will also enable them to progress to the National
Diploma in Sales Management (NDSM).
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