Munchee's CSR program wins Silver award

Ceylon Biscuits Limited (CBL)'s flagship brand Munchee was awarded Silver at the JASTECA CSR Awards 2015, recently, for its Munchee Samaga Gamata Sarana community development initiative which has benefited thousands of needy people across the island.

This is the second time that the brand has won an award for this project, the earlier win in 2012.

The Gamata Sarana program identifies marginalised areas and ensures that the basic needs of those in these areas are met. It includes the building of drinking water systems, construction of school buildings and libraries, donation of computer laboratories to schools, the provision of electricity to schools, the construction of mini bridges and community centres and community health centres. The 92 projects carried out under this initiative have benefited over 138,355 people.

Group Director and Head of Marketing and Sales, CBL, Nandana Wickramage said, "As a company that was founded on the premise of CSR, CBL has always had a strong focus on community development projects of which Munchee Samaga Gamata Sarana is one such initiative. We are proud that our efforts in the field of CSR have been recognised and rewarded again and we pledge our continuous support to all needy people."

While CBL has followed a no-publicity policy for its Corporate Social Responsibility initiatives, it has pursued a well-structured CSR strategy under the five pillars of education, arts and culture, sports and community improvement.