MICE tourism targets $ 670 m next year
The Meetings, Incentives, Conferences and Exhibitions (MICE) tourism
aims at generating US$ 600 million by the end of this year with a target
of becoming a $ 670 million industry by next year, an industry expert
There is a huge potential in MICE tourism as Sri Lanka could offer
facilities on par with international standards. The industry is growing
to be a major component in tourism earnings and is doing well at present
with the industry promising better prospects for the future, Chairman,
Sri Lanka Institute of Tourism and Hotel Management and Director Chief
Executive of BMICH, Sunil Dissanayake said.
The industry hopes to conduct 400 conferences and meetings this year
while 415 such events are planned for next year. The industry
anticipates 200,000 MICE tourist arrivals this year including incentive
travel and for next year the target arrivals are 215,000, he said. The
number of exhibitions targeted this year and next year is 120 and 127.
There are 45,000 employees working for the industry at present with
another 5,000 more expected to join next year.
The BMICH became the first and only MICE tourism related institution
in Sri Lanka to win the International BID (Business Initiative
Directions) award 2016. The BMICH was the only convention and exhibition
centre selected for the award from 70 countries with over 100
organisations competing for this prestigious award.
The BMICH has achieved international acclaim for its business quality
and operations having been adjudged a Gold Category winner at the
Century International Quality ERA (CQE) Awards.
This prestigious award will be presented during the 18th Century
International Quality ERA Award 2016, part of the annual program of the
BID Convention (Business Initiative Directions) designed to recognise
outstanding companies, organisations and businessmen around the world
who have demonstrated commitment to the criteria of the QC100 TQM Model.
"This accolade is a reaffirmation of the continuous hard work of our
team delivering a great experience to all our clients.
The BMICH has again displayed its perseverance in being Sri Lanka's
premium location for events and we will continue to aspire to deliver
the best always," he said.
"We are targeting the MICE tourism market to host events in Sri
Lanka. Our biggest markets are India, China and the Middle East. Our
prime objective is to promote Sri Lanka in the MICE tourism market,"
"We are a state-of-the-art venue primarily geared to provide MICE
tourism facilities. We have parking space for 2,500 vehicles. We need to
grow this business. We have great facilities and need to market it and
the partnership with the Mount Lavinia Hotel helps us in our venture,"