SLIM-Nielsen People's Awards :
Singer wins 'Brand of the Year' for 10th time
Singer was chosen Sri Lanka's favourite brand at the SLIM-Nielsen
People's Awards for the tenth consecutive year at the Waters Edge
Singer won the 'Youth Brand of the Year', 'Consumer Durables - Brand
of the Year' and the coveted 'People's Brand of the Year' - the highest
award for a brand in the country.
Singer Sri Lanka Group CEO Asoka Pieris said, "Winning this award for
the 10th consecutive year has been one of the proudest moments for
everyone at Singer."
"This award is a recognition of the way we treat customers and what
Singer means to them. It also highlights the relationship we have built
with the public through our continuous engagement in social service
programs including our sponsorships and active participation in
uplifting the standard of sports, education and the health sectors
through various events," he said.
'SLIM-Nielsen People's Awards' organised by the Sri Lanka Institute
of Marketing (SLIM) recognises brands and personalities that have made a
significant impression on people. The nominees and winners are selected
by the people, through an island-wide research conducted by Nielsen Sri
Lanka - one of the largest information and research companies in the
The Singer team