SLIM-Nielsen People's Awards :

Singer wins 'Brand of the Year' for 10th time

Singer was chosen Sri Lanka's favourite brand at the SLIM-Nielsen People's Awards for the tenth consecutive year at the Waters Edge recently.

Singer won the 'Youth Brand of the Year', 'Consumer Durables - Brand of the Year' and the coveted 'People's Brand of the Year' - the highest award for a brand in the country.

Singer Sri Lanka Group CEO Asoka Pieris said, "Winning this award for the 10th consecutive year has been one of the proudest moments for everyone at Singer."

"This award is a recognition of the way we treat customers and what Singer means to them. It also highlights the relationship we have built with the public through our continuous engagement in social service programs including our sponsorships and active participation in uplifting the standard of sports, education and the health sectors through various events," he said.

'SLIM-Nielsen People's Awards' organised by the Sri Lanka Institute of Marketing (SLIM) recognises brands and personalities that have made a significant impression on people. The nominees and winners are selected by the people, through an island-wide research conducted by Nielsen Sri Lanka - one of the largest information and research companies in the world.