wOw.lk, an online shopping mall, and a subsidiary of Dialog Axiata PLC, has partnered with Google to introduce another 'first' for the e-commerce industry.

Modelled on the successful online shopping festivals such as the Great Online Shopping festival in India and Singapore, a new online shopping site megapola was launched on March 21 under the patronage of Google and presents a host of great offers on households and consumer brands for the Avurudu season. It ends today.

CEO, wOw.lk, Sheyantha Abeykoon said, "We hope to attract 1-2 million customers to this site as retail business market is Rs. 300 billion at present. Our initiative to partner with Google in e-commerce industry will pave way for growth which has huge potential."

"The online market grows 100 percent on yearly basis and now what we see is more of a shopping experience.

There are 25 percent smartphones penetration and there is tremendous scope for growth. The megapola site is a milestone in the local industry which will boost growth in online shopping," he said.

Sri Lanka records 30 percent internet users and this platform will facilitate the growth of online shopping experience.

"We are excited about this partnership with Google. Digital penetration is growing exponentially in Sri Lanka and we hope that the virtual pola will introduce people in suburban and rural areas to the benefit of shopping online.

The platform we have created together with Google, is a great place for consumers to sample products and interact with brands," Abeykoon said.