Pay with a poem
chu oecsr oetpofaofme edeemi srsssph llwoaapyrsis tti tnyse
Poetry became the new currency in coffee outlets around the world on
March 21 as the World Poetry Day campaign spread to 34 countries.
Initiated by an Austrian coffee roasting company Julius Meinl, which
offered a shot of caffeine to customers who handed in a poem, to mark
World Poetry Day in 2015, the move gathered momentum, with the idea
being turned into a campaign this year.
The initial offer in 2015 had seen more than 100,000 people in 23
countries gobbling up the offer according to coffee company Julius Meinl.
This year, the firm expanded it to 1,280 coffee outlets in 34 countries,
mostly in central and eastern Europe, but also including locations in
London, Edinburgh, the US, Canada and Australia. Poet and conceptual
artist Robert Montgomery mark the occasion by collecting up all the
public contributions and turning them into an art installation in a
secret London location. The 'Pay with Poem' campaigns is being seen as
the perfect antidote to all pesky and portentous coffee connected issues
including rising prices and the extreme hipsterisation of coffee making
it a symbol of gentrification?
Any takers in Sri Lanka?
Two girls write a poem in a cafe in Hungary for last year’s
Pay with a Poem initiative. Photo: Julius Meinl