Minimalism and purity
the quintessence of 'pure' in Sanskrit, the organic purity of textured
linens in Anavila saris will be brought to life at Colombo's exclusive
sari store Rithihi on April 29 and 30. Renowned for its' soft fluidity
which complements various drapes and silhouettes, the all natural linen
textures makes wearing a sari easy, with a touch of the youthful.
With a design aesthetic that embeds minimalism and purity as the
brand itself characterises, Anavila's design philosophy is constructed
through pure organic detail, harmonising textures and technique inbuilt
into the fabric, to draw out a subtle beauty that lies at the heart of
its delicate primitiveness.
Anavila Misra, the Founder and Textile Designer of Anavila Mumbai has
showcased a number of collections in India including the collection
titled, 'The Secret Life of the Forest' at the Spring Resort 2014
Collection of Lakme Fashion Week and the 'Santhal' collection inspired
by the Santhal women of Jharkand.
A sari wearer herself, she says, "I like it comfortable, unstarched
and unclipped, with a free falling pallu which you can drape around
yourself the way you want."
This is the sari she promotes in her design, soft linen drapes that
are contemporary and rustic in its elegance, swathing the silhouette in
its femininity, reflecting the strength of a woman through her linen and
fusing it with her unique aesthetic to echo a woman's innate beauty.
There will be a limited collection at Rithihi, each hand-picked to
suit the contemporary tastes of the Store's customers, reflecting the
exclusivity that remains its signature hallmark.
With Rithihi's ethos this year built on 'Celebrating the weave', the
Anavila form, feel and detailing that imbues the asymmetry of nature to
each thread that crafts these masterpieces is well aligned to the
Store's philosophy of celebrating indigenous craftsmanship.
The fact that Anavila saris also promote sustainable craft with
artisans working in sustainable employment in sustainable clusters, adds
to its luster.
Anavilas therefore is well aligned to Rithihi's concept of promoting
sustainable arts and craft, while enabling the sari wearer to be swathed
in organic luxury knowing full well that an Anavilas sari defines what
it is to be a woman: pure, strong, naturally beautiful, unbound and