Bates goes for transformation
Bates Strategic Alliance, an integrated marketing communications
company says they are committing to transforming the agency offering in
anticipation of the future of marketing communications.

The Bates team |
Chairman and CEO Nimal Gunewardena said, "We subscribe to the wisdom
coming from international trend spotters that the future of advertising
is not advertising as we know it."
"Interruptive and repetitive bombardment through 30 second
commercials is becoming less effective and cost effective, as more and
more people are seeking out information about products, services and
brands through online interactions and sharing via social media," he
said.
"Even in Sri Lanka, mobile broadband is growing rapidly, e-commerce
is taking off and tech startups are driving superior service and
convenience, traditional mass audiences are now fragmented due to media
proliferation, and today's citizen consumers are looking for
entertainment and edutainment with useful information, and truly do-good
brands that understand sustainability and are consciously improving
their products focusing on doing good for the planet and people's health
and welfare, and are ready to champion and fight social ills like
discrimination," Gunawardena said.
"Taking all this into account, marketers and admen need to wake up,
face the reality and challenge and change what they are doing. We see
that brands that entertain and edutain and genuinely commit to doing
good and championing causes are the ones that will get recommended and
shared by people," he said.
|