Singer unveils Beko fridges

Singer Sri Lanka PLC, the country's premier consumer durables retailer introduced the Beko range of refrigerators at the Kingsbury Hotel, Colombo.

Group CEO, Singer Sri Lanka PLC, Asoka Pieris was also present.

Director Marketing of Singer Sri Lanka, Kumar Samarasinghe said, "Today we are introducing a new range of Beko refrigerators to cater to the high demand for the product locally. Singer is confident that the brand's popularity among Sri Lankan consumers will further increase through its enticing product offering as it is the Number 1 Brand in Europe."

"Beko offers a notable array of household products aimed to incorporate the attention of smart generations who are fast-tracked towards embracing sophisticated designs and superior innovations," he said.

The need to save energy and resources has never been more important than now. Beko with its ProSmart inverter Technology provides products with A+ energy ratings, that consumes up to 30% less energy than an identical product to reduce electricity usage.

Marketing Manager for CIS, Near East and India of Beko, Seyhan Ceyhan said, "With this new product range we would like to invite all Sri Lankans to eat fresh- eat healthy with Beko Smart Refrigerators."

"An array of cooling solutions for unique needs, sizes and colors to suit any kitchen style, customers will undoubtedly find the perfect appliance from Beko. With the addition of this new dimension in the white goods industry, consumers can enjoy a 12 year international warranty too," he said.