‘What a Way to Grow’
Optima Designs teams up with Expo Lanka to create a plant-able annual report
What if annual reports were more than just reams of paper? What if they lasted
longer and remained relevant long after the year under review has passed? That’s
exactly what Expo had in mind in taking sustainable reporting to the next level
when they combined their philosophy with design innovators - Optima Designs.
The Expo Lanka Annual Report titled “Way to Grow” is another feather in the cap
of the design house , as readers can plant the cover page and breakers in its
entirety after perusal since it has been created with seed paper, which will
result in plants over time. The cover and breakers are perforated and can be
easily detached . Each page carries its unique seed, resulting in a variety of
vegetables and greens.Anjum Cader, MD/CEO of Optima Designs said, “I am very
excited at what Optima is creating with annual reports, in what is usually
considered an extremely rigid product. It shows that we can definitely think out
of the box, so much so that now it’s thinking out of the flower pot! ” |