Emirates revamps corporate loyalty program

Emirates has revamped its corporate loyalty program, Emirates Business Rewards, to provide greater value and added features to customers. The new program has been simplified and made more competitive to allow for easier redemptions and upgrades even on last minute bookings.

One of the biggest features in the newly improved program is the ability to use Business Rewards Points to book any commercially available seat at any time giving members cash-like convenience. Emirates is one of the first airlines in the region to offer such flexibility as part of its corporate loyalty program - improving cost-effectiveness for business travel, a company press release said.

Emirates recently commissioned an independent survey on the perception and habits of over 800 business travellers and decision-makers of business travel in the UAE.

The key findings reiterate the need for cost effectiveness and flexibility in corporate travel which resonates with the new features of Emirates Business Rewards.

According to the survey, the top three factors considered for airline selection were fare (30%), flight timings (26%), and value for money (23%).

Emirates Business Rewards will satisfy customer needs and provide value-added benefits catered to organisations of any size, charities and clubs. There is also greater flexibility when it comes to earning and redeeming the Business Rewards Points.

According to the survey, respondents most commonly book business travel online directly with the airline (29%).