Sri Lanka sets $ 2 bn tea exports target [October 05 2008]

Buoyed by its rising price in the international market, Sri Lanka has set an ambitious target of exporting two billion dollars worth tea within the next two years.

Experts here have called for a niche marketing strategy to enhance exports, taking advantage of the high tea production in the Island country, which is estimated to touch 320 million kg this year.

"May be the policyholders who are conceptualising the 2009 budget, need to infuse some strategic incentives that can spruce up the tea industry. One such requirements can be funding to develop a 10 new brands,'' Rohantha Athukorala Chairman Tea Advisory Committee said