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Delmege Insurance Brokers (DIB) has out-sourced its brand management to the international management and marketing consultancy MTI to further enhance professionalism and service levels, the company has announced.

With a gross written premium of over Rs. 350 million at the conclusion of the last financial year, Delmege Insurance is a leading service provider to the corporate and institutional sectors, which require a high level of expertise and commitment in end-to-end insurance solutions, the company said.

The appointment of MTI Consulting to manage the Delmege Insurance brand would include the development of new marketing strategies, innovative services and training programmes for company personnel with a focus on relationship management, DIB's Deputy Chairman Niranjan Mendis said.

"One of our immediate priorities is to create better awareness in the corporate sector of the role of an insurance broker as a competent insurance portfolio manager," he said. "Not many companies are aware that, as an end-to-end insurance solutions provider, a professional insurance broker can reduce their insurance costs while improving the cover, at no cost to the client. We also take over the entire insurance administration functions of the client and monitor the insurance portfolio on a regular basis. Out-sourcing the management of an insurance portfolio to an insurance broker has become standard practice in the developed nations."

MTI's Bahrain-based CEO Hilmy Cader added: "MTI has developed for DIB a solution that blends marketing and sales management. We are confident that our efforts will help the company build closer relationships with its suppliers- the insurers - and its customers."

Meanwhile, MTI's new Integrated Service Strategy (ISS) model will be piloted by the departmental store Odel.

ISS is a research-based service strategy development tool that was designed and conceptualised by MTI.

"Retailing and service organisations possess several inherent advantages that they tend to take for granted and are not optimised. For instance, they know who their customers are, they have the ability to track customer purchases, they can witness the customer experiencing their service and could effectively use in-store communication tools to increase their share of the wallet. However, this inherently powerful potential has not been optimised by retailing and service organisations," Cader said. 

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