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Lithuanian tea importers keen on direct imports

The Ceylon Tea Bureau in Moscow, Russia, an overseas representative office of the Sri Lanka Tea Board recently organised a meeting with leading tea importers and distributors of Lithuania at the premises of Vilnius Chamber of Commerce, Industry and Crafts in Lithuania with a view to further strengthen the position of Ceylon Tea in the Baltic region.

According to Upali Kahandawa, Sri Lanka Tea Commissioner - Russia and CIS, the total tea market volume in Lithuania is estimated as 1500 Mt. During 2000, Lithuania had imported 1385 Mt of tea. Sri Lanka is the market leader with a share of over 50 per cent including both direct and indirect imports. According to trade sources 50 per cent of total volume of Ceylon Tea is imported indirectly.

Sri Lanka's direct tea exports amounted to 420 mt last year over 95 per cent of Ceylon tea is exported to Lithuania in value added form. Other major suppliers are Poland (14 per cent), India (10 per cent), UK (7 per cent), China (7 per cent) and Germany (4 per cent).

Tea bags and packed tea hold 70 per cent and 30 per cent market shares respectively. Per capita consumption is estimated as 400 gms. Dilmah, Impra, Monarch, Akbar, Batik, Presto and Bai Hou are popular Ceylon Tea brands there.

At the meeting it was revealed that most importers are keen to import quality 'Pure Ceylon Tea' directly from the Island.

Crescat Development Ltd.

www.priu.gov.lk

www.helpheroes.lk


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