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Sunday, 5 January 2003 |
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News Business Features |
'Garden fresh' tea to local consumers Bogawantalawa Plantations Ltd., a pioneer in bringing 'garden fresh' tea to Sri Lankan consumers, in the late 1980s, is now a market leader in the plantation fresh tea category. Bogawantalawa Valley, in the Hatton/Dikoya region is renowned as the 'Golden Valley' of tea. The micro-climatic conditions in the area is ideally suited for tea growing and contributes to the unique flavour of teas produced in the valley, which is sought after by many leading foreign buyers. Bogawantalawa Plantations sources the tea directly from its own plantations, avoiding the time lags and delays experienced by most other brands who cannot source tea direct from the estates. A spokesman for the company said that the consistent quality of their teas is the key reason for the brand's success. "We ensure the cup our consumer drinks today, tomorrow, day after - this year or even next year will have the identical high quality and taste that makes them come back to purchase the same brand." Bogawantalawa Tea is distributed in Sri Lanka by Burns Philips Lanka (Pvt) Ltd. |
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