Editorial

Security

Politics

World

Letters

Sports

Obituaries

Archives

The first professional qualification in apparel marketing, the CIM Postgraduate Diploma in Apparel Marketing which was launched recently by the Chartered Institute of Marketing (CIM) Sri Lanka in collaboration with the Sri Lanka Apparel Exporters Association (SLAEA) won international recognition at the recently held CIM International Chairmen's Conference, when it secured the Regional Achievement Award 2002 for the Best Initiative achieved within the year.

The program is geared towards imparting marketing expertise to industry professionals to compete successfully in the trade once the Multi Fibre Agreement ceases to exist in 2005. Although Sri Lanka's apparel industry has become world-class in terms of quality manufacture, in order to maintain this success beyond 2005, it is essential that the industry becomes world-class in marketing too; dealing directly with retailers, creating new designs and constantly developing the product. The CIM Postgraduate Diploma in Apparel Marketing will provide this marketing culture the industry needs.

The award recognised the fact that the program is directly addressing a key issue of seminal, national importance.

The project was initiated by Dr. Uditha Liyanage, a past chairman of CIM Sri Lanka and Mahesh Amalean, past chairman SLAEA.

News | Business | Features | Editorial | Security
Politics | World | Letters | Sports | Obituaries

Produced by Lake House
Copyright 2001 The Associated Newspapers of Ceylon Ltd.
Comments and suggestions to :Web Manager